American consumers prefer Gift Cards over any other present, hands down. Nearly 60% of recipients favor Gift Cards over physical gifts, and buyers feel the same. Gift Card sales in the US alone reached $130 billion in recent years, and this number has steadily increased, predicting that the Gift Card industry will reach $160 billion this year. The global Gift Card market is valued at $307 billion and growing rapidly. As an online retailer, you must not only embrace this evolution, but drive it.
With GiftWizard, you can market branded, personalized Gift Cards which have the ability to be combined with incentives, promotions, discounts and even BOGOs. You will have the power to manage the entire back-end process seamlessly from GiftWizard’s Management Dashboard which enables you to locate, reissue, migrate, edit and check balances on all outstanding Gift Cards.
GiftWizard’s Gift Cards are delivered straight to the recipient by email, social networks, instant message platforms, or you can print them out and give them in person, further customizing the experience based on the recipient’s communication preferences.
Balance reminders are automatically distributed to Gift Card holders prompting them to increase their Gift Card usage, which has become more and more critical in the age of recent CARD Act updates.